fbpx

Top marketing tips for 2020

2020 is without a doubt going to be the year of Artificial Intelligence!

 

While AI, will certainly rise this year, with things like ‘chat bots’ and connecting your website to facebook messenger etc…Here are four you’ll want to know about before it’s too late.

We’ve done some research, and spoken to a number of local social media marketing specialists in the area. We found a really useful article here, that outlines tips for marketing in property in 2020.

Amplo Lettings | Property Management Crewe | Rooms to Rent

1. EMAIL UNSUBSCRIBES WILL RISE, NO MATTER HOW GOOD YOUR LETTERS ARE
According to researchers, more than 50 per cent of emails sent today get marked as spam, and unsubscribe rates are going up.

The reason people unsubscribe, however, remains the same: too many emails, lack of relevance, lack of legitimacy as a brand.

Consumers expect businesses to have marketing emails right by now.

As a channel, email marketing is decades old and perhaps over-relied upon.

Unsurprisingly, consumers have had enough.

 

2. IT’S GETTING EASIER TO BE GREEN

The time has come to ask how you can help. Perhaps you help landlords make greener choices by partnering with solar providers or smart water devices.

Can you encourage better environmental practices among the properties on your rent roll, such as a policy to let lawns die in drought periods?

Get educated, go green, and grab those millennial advocates.

 

3. CONTENT MATTERS EVEN MORE
Someone will look at your website, on average, between nine and 12 times before deciding to do business with you.

Consumers now do even more research online, and in that research mix, they’re likely to be looking for articles to read related to your business.

So if your agency doesn’t have a blog, it’s time to get one.

Use content to educate your customers and communicate your expertise to them.

Generally speaking, your audience is more forgiving of imperfect content on your website than via email. So get writing.